The Greenhouse Outdoor Recreation Program (GORP) provides free resources, guidance, and support to Arkansans building outdoor recreation businesses in order to help them start, grow, and sustain successful ventures. Through personalized assistance, digital learning, and technical expertise, GORP equips business owners with the tools needed to build thriving outdoor-focused enterprises.

Start Smart: A Business Building Video Toolkit
A video series designed to help early-stage entrepreneurs learn the fundamentals of building a successful venture. Topics include building a business plan, understanding financial statements, creating a marketing strategy, and legal considerations. Featuring insights from subject matter experts across Arkansas, this free training series is self-paced and available online.
Start Smart
Professional Support
Entrepreneurs receive one-on-one expert guidance in areas such as branding, accounting, and leadership to address specific business challenges. This professional support gives entrepreneurs access to specialized skills and expertise they may not have, helping them fill critical gaps and drive their ventures forward.

One-on-One Business Consultation
Entrepreneurs receive individualized support focused on strategic planning, problem solving, and business development. These sessions provide tailored advice to help entrepreneurs refine their goals, make informed decisions, and navigate challenges. Available statewide and scheduled on an ongoing basis, this guidance helps business owners move their ventures forward.
ADDITIONAL RESOURCES
Entrepreneurial Legal Support
In partnership with the University of Arkansas' Entrepreneurial Law Project (ELP), GORP provides free legal checkups. During these checkups, entrepreneurs can ask legal questions, have legal documents reviewed, and receive guidance on legal forms. ELP also offers self-service legal forms and educational video resources on topics such as intellectual property and business entity selection. For more complex needs, pro bono project support is available, connecting entrepreneurs with attorneys who can assist with specific legal projects.
Entrepreneurial Law ProjectCohort Incubator
Located in Bentonville, the Cohort Incubator is a competitive program offered twice a year to selected applicants. This 12-week curriculum includes workshops, a dedicated mentor team, product/service development support, up to $15K per company of non-dilutive funding, and an intern from the Venture Intern Program. Companies accepted into the Cohort will be expected to commit an average of 15 hours per week to the program and their businesses.
GORP Email List
Stay in the loop with our latest events and programs by joining our email list. Building a company or organization? Tell us more so we can tailor our offerings to you.
SIGN UP FOR THE GORP EMAIL LIST
Questions? Email gorp@uark.edu.
The Greenhouse @ the Bentonville Collaborative, 702 SE 5th St. Suite 46, Bentonville, AR