Heartland Challenge Startup Competition

The Heartland Challenge is designed to simulate the process of raising venture capital for a high-growth venture. The competition allows students to gain valuable experience and networking opportunities, while developing new ventures that may be based on their own ideas/technologies or those developed by others.

The 2022 competition will be held face to face in Bentonville, AR on April 14-16, 2022. 


Applications are open from January 18-February 11, 2022. 




Jan 18, 2022               Applications open

Feb 11, 2022              Applications close, (11:59 CST)

Mar 4, 2022                Notify semifinalist team of selection 

March 9, 2022           Semifinalists submit intent to compete

March 10, 2022        Semifinalists announced

April 7, 2022               Full business plan due, (11:59 CST)

April 14-16, 2022    Competition dates




Elevator Pitch Competition (audience vote)

Startup Expo Award



‍The Heartland Challenge is designed to mimic the real-world process of raising capital for a high-growth venture. The competition allows students to gain valuable experience and networking opportunities, while developing and building new ventures and technologies or those developed by others.  The spirit of the competition is to allow only ventures conceived and developed during the graduate school experience to participate, but teams including undergraduates (including exceptional teams composed only of undergraduates) may apply and will be considered. Competition directors and faculty advisers are responsible for ensuring and attesting that their teams meet these requirements. The teams are also responsible for ensuring their own eligibility.



‍The competition is for student-created, managed, and owned ventures. Students must play a major role in conceiving the venture by having key management roles and owning significant equity in the venture (50 percent or more of the equity allocated to the management team and key advisers). The objective of this rule is to exclude ventures formed and managed by non-students who have token student representation to compete. Read the official competition rules and policies HERE.



This is a competition for graduate students; however, teams with a minority of undergraduate students can also compete. Exceptional undergraduate teams may also be considered. Students from any graduate program (not just MBAs) are eligible to participate, including executive and evening format programs. Non-students may be members of the venture's management team and may participate in planning the venture. However, only students may participate in the competition. Any team participating in an undergraduate competition, regardless of team re-configuration, is disqualified from the competition.  To sign up for updates on competition rules and requirements, please email Office of Entrepreneurship and Innovation Director of Student Programs, Deb Williams, at startup@uark.edu

The competition is overseen by the Office of Entrepreneurship and Innovation at the Sam M. Walton College of Business at the University of Arkansas in partnership with the Arkansas Capital Corporation, a community development finance company that is known for the success of its annual Arkansas Governor's Cup Collegiate Business Plan Competition.

Read the official competition rules and policies HERE.




WFF logoThe Heartland Challenge is made possible by generous support from the Walton Family Charitable Support Foundation. The Heartland Challenge is the first global student startup competition held in the state of Arkansas.