University of Arkansas

Walton College

The Sam M. Walton College of Business

MBA with Entrepreneurship Concentration

The Entrepreneurship Track of the Walton MBA is designed to teach students about opportunity identification and analysis, developing viable business models that can be the basis of a successful startup, and the startup funding process. The four-course sequence is appropriate for students who want to start their own businesses, for those who want to be involved with new product development in larger organizations, and for those interested in analyzing investment opportunities.

Snapshot of Curriculum

Required Courses

New Venture Development (MGMT 5323)

New Venture Development focuses on the identification and analysis of new venture opportunities and the ways in which entrepreneurs acquire the human and financial resources needed to develop successful businesses. Topics include market analysis, development of products and services, negotiation, developing and executing business plans, and new venture financing. Students are required to complete summer assignments before the course begins in the fall semester. Prerequisite: MGMT 5213 or an undergraduate degree in business or permission of the instructor.

Innovation & Creativity (MGMT 5363)

Innovation & Creativity will provide a framework for developing, assessing and implementing innovations in start-ups and established businesses. The focus is on creative decision making, managing for innovation, strategic analysis of innovations, and implementation of innovations. This course is aimed at entrepreneurs, brand managers, and managers in industries where innovation is a key strategic capability.

Consumer Markets & Research (MKTG 5433)

Consumer and Market Research incorporates modern marketing research methods and analyses applied to consumers, shoppers, and buyers of goods and services sold in competitive retail environments. Attention is given to both quantitative and qualitative methods, analyses, interpretation, and decision making. Prerequisite: MKTG 5103.

Business Plan Competition (MBAD5413)

Partnering Project (Irregular) is a large-scale, real world, 10 week project involving hands-on work addressing issues faced by managers in partnering firms. Corequisite: Instructor consent. Prerequisite: MGMT 5323.

Full-Time MBA

Full-Time MBA students who choose the Entrepreneurship career track will begin work during the summer semester of Year One. Although entrepreneurship coursework does not officially begin until the fall semester, students meet several times during the summer to discuss opportunity identification and the new venture development process. During the fall and spring semesters of Year Two, students will take (4) entrepreneurship courses.

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Executive MBA

Executive MBA students who want to participate in the New Venture Development classes will substitute "New Venture Development" (MGMT 5323) for "Strategic Management"- (MBAD 5313) and "Business Plan Partnering Project" (MBAD 5413) for "Capstone Project" - (MBAD 5433). Note that classes are held weekly on Monday evenings and are taught using a traditional format rather than the on-line and Saturday face-to-face EMBA format.

In addition, although entrepreneurship coursework does not officially begin until the fall semester, students meet several times during the summer to discuss opportunity identification and the new venture development process.

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